Ansel Adams, perhaps the most renowned photographer of the 20th century, said:
"The single most important component of a camera is the twelve inches behind it."
It is clear that Adams refers to the man behind the camera, the brain that thinks about the composition of the photograph. For him, vision was much more important than equipment. Why all this introduction? Well, we want you to get to know the man behind the #elan brand product pictures you see on the website, as well as the pictures like the ones above. @LucianMiron is the photographer we got along with from the first on what we want to convey, what we want to highlight, and the result is one to match; at least that is our opinion. You can find it on Instagram (link here ), and if if you have an interesting project you can contact him without fail. Chapeau Lucian!